June 22, 2012

Reef Check California's New Adopt-a-Reef Program

We are very excited to announce the much-anticipated launch of the Reef Check California Adopt-a-Reef Program. On June 13, 2012, the Reef Check Foundation successfully launched the program at a Dana Point community and media event held by our four founding partners: the Monarch Beach Resort, The Ritz-Carlton Laguna Niguel, the Doubletree Suites by Hilton Hotel Doheny Beach, Dana Point, and the Laguna Cliffs Marriott Resort & Spa. The Adopt-a-Reef program aims to partner with California’s corporate brands to sponsor and support the monitoring of California’s reefs and kelp forests. Through these partnerships with coastal communities and companies, the Adopt-a-Reef program will leverage the support and resources of local businesses to directly sponsor local volunteer teams to annually monitor the health of their local marine ecosystems. By replicating this model on a statewide basis, the Adopt-a-Reef program engages California’s business community to take direct action and a very proactive and forward-thinking stance in moving beyond business-specific environmentally friendly practices towards actions that positively impact their local, and our global, community.

Please contact Geoffrey Ravenhill if you would like to know more about the Adopt-a-Reef program and how you can join as a local business or community to sponsor your local volunteer group and the monitoring of your local reefs and kelp forests.