April 23, 2008

Lululemon Athletica Joins Reef Check to Raise Coral Reef Awareness

Story and Photos by Paolo A. Santos
Paolo A. Santos and Caroline Sicard of Creative Hemisphere Productions Inc., along with Lululemon Athletica, have joined together  to help promote Reef Check’s mission and awareness about coral reefs.  Creative Hemisphere is a production company that utilizes dance, music, photography and video installations to deliver a message.  Their projects typically focus on issues related to humanitarian and environmental consciousness.  Lululemon Athletica is a Canadian company that manufactures and retails athletic wear primarily for yoga, with core values of promoting a healthy planet and healthy lifestyle.

This month, the partnership produced a one-day event in Las Vegas which featured a dance performance choreographed by Caroline Sicard and performed by  Sicard, Sarah Mandonnet, and Julia Bantner of the Celine Dion show, “A New Day”.  The event was held at the Lululemon Athletica store.  Also featured at the event were photography by Paolo A. Santos, facts about coral reefs, and tips on how everyone can help preserve reefs.   The staff of Lululemon wore the Reef Check logo and handed out postcards and brochures with Reef Check and coral reef information.   Santos’ photographs will be displayed for the rest of April in celebration of Earth Day.

To view more photos: http://gallery.reefcheck.org/main.php?g2_itemId=13573