Reef Check News


Wear the World, Change the World with Serengetee


2013-10-07

Buy some threads for our cause! 5% of the purchase of every Serengetee fabric associated with Reef Check goes back to saving our world's reefs.

There currently are three Indonesian fabrics earmarked for donations to Reef Check: Flores, Maluku and Semarang.

The idea for Serengetee came while three college friends were traveling the world on Semester at Sea, a floating campus study abroad program. They toured markets in over 15 countries picking out authentic fabrics and meeting amazing people in all corners of the globe.

Upon their return, they set out to create a new kind of clothing brand with a simple mission: to connect people to the globe through fabric while giving back to the communities that inspire their products. Serengetee was launched out of their dorm room in 2012 using every last penny in their pockets.

Since then, Serengetee has come to support 32 causes and has become one of the fastest growing clothing brands in the world.