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Dear Reef Check Supporter,

We are thrilled to announce a wonderful opportunity for you to double your donation to Reef Check to monitor and ultimately improve the health of California rocky reefs. The Keith Campbell Foundation for the Environment has pledged to match dollar for dollar, every donation to Reef Check's California Program through the end of 2011 directed towards the cost of our reef monitoring trips.

One of the highest and fastest growing costs of the California Program are the boat charters themselves. For this reason, we are launching the Campbell Boat Match Campaign - an incredible opportunity to double your gift to Reef Check California. As an example, your gift of $150 buys two hours of boat time. With the Campbell Foundation's match, you are actually supporting four hours of valuable boat time - enough for one entire reef survey!

With California's new statewide network of Marine Protected Areas (MPAs) in place, it is vitally important to monitor reef ecosystems as they recover. Reef Check California is extremely cost effective in providing up-to-date information about the health of California's ocean with our teams of trained volunteer citizen-scientists. We now survey 80 reefs along the entire 1000-mile long coast of California, and while we are able to keep our administrative costs at less than 15%, we spend over 45% of our California operational costs on boat charters. We need your help to maintain our presence in the water.

California's natural resource managers rely on Reef Check data to make better management decisions. Through its training and education programs for both adults and kids, Reef Check is helping to raise awareness about the beauty and value of our kelp forests and rocky reefs. With your donation, matched 1:1 with Campbell Foundation funds, we can continue to do this critically important work.

Our Goal
We are planning to raise 100% of our 2011 boat costs through this fundraising campaign, so please give generously. We aim to raise $40,000 in donations, which will be matched 1:1 by the Keith Campbell Foundation for the Environment to bring Reef Check California a total of $80,000. This is a wonderful opportunity for those of you who care about the ocean to "double your money" and help improve the health of California's reefs and ocean. We are a non-profit organization, so every single dollar donated is tax-deductible. Please help us by donating now online or by sending a check to Reef Check P.O. Box 1057 Pacific Palisades, CA 90272-1057 USA.

Thank you for your support of Reef Check!

Yours truly,



Dr. Gregor Hodgson
Executive Director

A Note From The Campbell Foundation :
"Reef Check California provides a valuable service that, in tough times for the State budget, provides essential data to decision-makers who hold the fate of our oceans in their hands. The Campbell Foundation believes wholeheartedly in the volunteer model of Reef Check, and we are offering this 1:1 match to increase the certainty that monitoring surveys are completed and that valued supporters get to see a bigger return on their investment in Reef Check."

Samantha Campbell
President, Keith Campbell Foundation for the Environment
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Reef Check P.O. Box 1057 Pacific Palisades, CA 90272-1057 USA